童装行业成为服装市场增长的引擎-pg电子游戏

【行业新闻】根据数据分析，国内童装行业的复合增长率为9.68%，超过了男女服装行业。因此，童装市场已成为众多品牌的重要目标之一，“二胎政策”的实施不时地安抚着服装企业对童装市场的神经。

在消费者需求日益多样化的基础上，参与多品牌、多渠道活动已成为服装企业的共识。suma、太平鸟、mester bonwe、wignaris和fast fashion c&a等品牌都推出了童装和青年市场。
服装行业的枯竭现状semir服装面临着库存高、供应链能力不足、市场反应缓慢的缺点目前正处于童装品牌bala bala bala bala bala bala bala的2017年“繁荣”收入达到26.4%的增长，占sen ma zong收入的52.56%
随着balabara童装品牌在童装市场占据绝对优势，苏玛服饰不时深入市场，改善国内布局，拓展国际市场，增加童装市场份额。在2018年上半年,森马服装和童装品牌thechildrenspla ce北美达成战略合作和购买高端童装品牌kidiliz购买在欧洲”cocopee品牌,巴拉巴拉在香港开店,通过大规模的高端品牌定位,加快品牌多元化的过程中,进一步推进品牌国际化。
面对新一代的年轻消费者，时尚、个性和品质的消费观念已不再属于他们，而是延伸到他们的孩子身上。面对新的消费者需求，品鸟推出了童装品牌minipeac tide、cool、个性化等dna俘虏年轻消费者，以“成人”时尚带的理念，建立了首个以童装为主的单店极小尼童装系列，加快了童装市场的布局。
快时尚行业的竞争日趋激烈，快时尚品牌在中国市场遭遇滑铁卢。中国第一家快速时尚品牌c&a在成都凯德广场开业，并计划在2018年底前开设10多家独立童装店，以加快童装业务。
童装，一个快速发展的市场，确实给了服装品牌探索新的增长点的机会。虽然服装行业目前呈现复苏态势，但面对电力和国际品牌的冲击，竞争时有发生，增长放缓，童装市场无疑将成为品牌必须牢牢把握的生命线”。
尽管童装市场一片喧闹，但缺少关键点仍会拖累增长。江南服饰作为童装的一个重要行业，在竞争压力的加剧下，关闭了一些童装店。成长趋势和开店量明显放缓，可能在童装领域遇到瓶颈。如何改造和突破还需要不断探索。
此外，该公司在6月份宣布，将出售其所有北美童装和配饰业务。该公司以其童装业务为荣。在2017年，由于竞争压力，力标童装授权业务年营业额下降5.5%，至15.14亿美元。今年4月，该公司曾表示，将利用“潮人儿童经济”(hipchild economy)，在不到两个月的时间里，出售最具价值的童装业务
儿童服装市场是高度分散和竞争,国内体育品牌xtep商店大约250儿童在2017年底,收入贡献很少,远远落后于开发速度和门店数量安踏、361°,和其他国内运动品牌儿童服装商店,减缓孩子的扩张商业策略。
目前，我国童装行业进入了快速增长时期，但童装企业规模较小，单一品牌的市场份额和竞争力有限。80年之后,90年,与此同时,成为主力的消费市场,消费者需求日益多样化,也导致了竞争成分比较复杂,市场竞争的深度压力加速儿童服装市场细分,也缩小了单一品牌市场发展空间,儿童服装企业面临的挑战是逐渐惠

according to data analysis, the compound growth rate of domestic children's clothing industry is 9.68%, which exceeds that of men's and women's clothing industries. therefore, the children's clothing market has become one of the important targets of many brands, and the implementation of the "two-child policy" has comforted the clothing enterprises from time to time to explore the children's clothing market nerves.

based on the increasing diversification of consumer demand, it has become the consensus of garment enterprises to take part in multi-brand and all-channel activities. brands such as suma, taiping bird, mester bonwe, wignaris and fast fashion c&a have all laid out children's clothing and the youth market.
exhaustion of garment industry present condition semir clothing is faced with high inventory, supply chain ability insufficiency, the shortcomings of slow market reaction, are now on the children's wear brand bala bala bala bala "boom" 2017 revenue to achieve 26.4% growth, accounting for 52.56% of the sen ma zong income
with balabara children's wear brand occupying the absolute advantage in the children's wear market, suma clothing from time to time dig deep into its market, improve the domestic layout, expand the international market, and increase the market share of children's wear. in the first half of 2018, semir clothing and children's wear brand thechildrenspla ce north america reached a strategic cooperation and to buy high-end children's wear brand kidiliz purchase in europe "cocopee brand, yapping set up shop in hong kong, by mass to the high-end brand positioning, quickens the process of brand diversity, to further advance the brand internationalization.
facing the new generation of young consumers, the consumption concept of fashion, personality and quality no longer belongs to them alone, and extends to their children. facing new consumer demand, peacebird launched a children's wear brand minipeac tide, cool, personalization, such as dna captive young consumers, set up the first series of single store minimini children's clothing with the concept of fashion belt onto the road of "adult", accelerate the layout of children's clothing market.
the competition in the fast fashion industry has become increasingly fierce, and the fast fashion brands have suffered a waterloo in the chinese market. the first kidstore of china's fast fashion brand c&a opened in chengdu kaide square, and plans to open more than 10 independent children's wear stores by the end of 2018 to accelerate the business of children's wear.
children's wear, a rapidly developing market, has indeed given clothing brands the opportunity to explore new growth points. although the garment industry is now showing a recovery state, but in the face of electricity and the impact of the international brand, competition from time to time, and a slowdown in growth, children's clothing market will undoubtedly become the brand must firmly grasp the lifeline ".
despite all the buzz in the children's wear market, missing key points can still be a drag on growth. as an important sector of children's clothing, jiangnan garment has closed some children's clothing stores under increased competitive pressure. the growth trend and store opening volume have slowed down significantly, which may have encountered a bottleneck in the field of children's clothing. how to transform and make breakthroughs still needs to be explored continuously.
in addition, the label, which prides itself on its children's wear business, announced in june that it would sell all its north american children's wear and accessories businesses. in 2017, the annual turnover of libiao children's wear authorization business was reduced by 5.5% to 1.514 billion us dollars annually due to the competitive pressure. the reasons for selling the most valuable children's wear business in less than two months after saying in april that it was going to take advantage of the "hipchild economy" have to be examined
children's clothing market is highly fragmented and competitive, domestic sports brand xtep stores about 250 children at the end of 2017, revenue contribution is very little, far behind the development speed and the number of stores anta, 361 °, and other domestic sports brand children's clothing stores, slowing the children to the expansion of business strategy.
at present, china's children's clothing industry has entered a period of rapid growth, but children's clothing enterprises are small in scale, and the market share and competitiveness of a single brand are limited. after 80, 90, at the same time, as to become the main force of the consumer market, consumer demand increasingly diverse, also caused the competition composition is more complex, the depth of the market competition pressure to accelerate the children's clothing market segmentation, also narrowed the single brand market development space, the challenge for the children's clothing enterprise is gradually complicated.
facing the diversified market, garment enterprises need to come up with innovative thinking, new ways and new positioning to meet the challenges, so as to gain greater development space. at present our country children's clothing industry is from the vulgar management scale, the elaborating management transformation, product, marketing, price gradually to the product development, brand culture, brand service span, this clothing enterprise more brutal competition, must be accurate positioning, brand development direction, improve product quality, optimizing design, consumer demand, fine children's clothes, talent for rapid growth.