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服装共享平台-莱尔·托特,启动时尚分享

来源:      2018/4/24 8:03:31      点击:

【行业新闻】最近,记者在朋友圈上看到了关于“美国先锋时尚分享平台——莱尔·托特”的信息。虽然“服装分享”远没有共享一个自行车那么热,但这来自美国股票衣橱作为“新势力”行业,再次释放强烈信号”作为中国服装市场稳步增长,尤其是女装分享分享行业显示出强大的市场吸引力。


许多服装共享品牌为鹿市场。
据了解,世界领先的时尚共享平台letote letot于去年年底正式宣布。自从2012年在旧金山成立以来,莱尔·托特已经成为美国第一个时尚分享平台。莱尔·托特纳姆“中国将继续经营模式,会员按月收费模式,租借各种品牌,不同款式的服装,想用手机换新时间也可以是预约的关键。”
事实上,三年前,在分享经济的浪潮下,分享租衣开始萌芽。其中,衣服二、三”和“女神学校”开始较早品牌。今天,衣服两个或者三个”已经发展成为一个国内,甚至是整个亚洲最大的服装品牌,独家,让全球买家,由专业团队为买方的全球采购,同时品牌服装分为模式的引入,数百个国内外品牌商品按照租赁和销售收入共享品牌。到目前为止,可以提供超过500个品牌,累计超过100万品牌的服装,不缺少威克哈卡梵克和其他国际品牌,拥有mo&co。大型的/meopeacebirdfreepeopl白领女性最喜欢的时尚品牌。
“女神学校”的口号是亚洲第一个拥有轻奢和年轻时尚的衣橱,拥有500多个品牌和50万件商品可供选择。
在写作的过程中,记者可以在去年3月搜索到同样的app和漂亮的“rent”和“服装jia”,再到1200万美元 一轮的更多的梦想“来自于“转型”,app关闭了。
健康仍然是最大的消费者心理障碍。
记者随机采访了十几位消费者,都表达了最关心或分享的服装健康问题。当记者问该公司目前的困境是什么时,这也是答案。
在中国,服装共享仍然是一个相对较新的概念。与开放的外国相比,中国人在服装分享方面更加谨慎。进一步推动“23”升级清洗保护服务本身,除了自建全自动智能洗衣机外,还不时与国内洗衣行业龙头企业寻求合作。除了上海与富特之前的合作,最近的“服装二、三”和华南洗涤与保护龙头企业——日用洗衣与战略合作,积极布局全国市场。
根据介绍,除了国内外一流的清洁设备外,第二、三层的衣服“更注重衣物的智能洗涤,确保衣服无味道、无垢,对原材料的损害最小。”在智能清洗前后,共包括16个标准清洗程序,包括14种定制洗涤和护理类别,5种深度消毒和11项熨衣,以解决用户对后端清洗的怀疑。
而“天神”网站还显示,上海非本地自建中心的清洁和消毒,主要使用国外进口的清洁设备和绿色环保洗液,使紫外线辐射、臭氧、175的高温消毒三倍。
服装市场空间为共享衣柜提供了发展土壤。
那么,共享服装产业的发展是怎样的呢?公司正处于快速发展的阶段。它有超过千万的用户,而且非常粘。融资形势非常好,在一年半的时间里完成了,从天使的转变到c轮的快速发展。
对服装共享市场的未来非常乐观。服装、服装、服装和服装都在引领潮流,但服装共享领域并没有真正开始破裂。至于服装分享的概念,白领女性一般都是可以接受的。随着越来越多的女性回到中国工作,她们相信服装分享市场将会有一波增长。”该公司的首席说。
在2017年11月发表的一篇演讲中,速度研究协会(institute for speed research)显示,中国服装市场持续增长。

recently, the reporter saw a piece of information about "american pioneer fashion sharing platform - lyle tote" on the circle of friends. although "clothing sharing" is far from sharing a bike so hot, but this comes from the united states share the closet as a "new forces" into the industry, is once again to release the strong signal "as china's clothing market has grown steadily, especially women's clothing sharing sharing industry is showing strong market appeal.

a number of clothing sharing brands for the deer market.
it is understood that the world's leading fashion sharing platform, letote letot, was officially announced at the end of last year. since its founding in san francisco in 2012, lyle tot has become the first fashion sharing platform in the united states. lyle tottenham "china will continue the business model, membership in monthly charge mode, loan various brands, different styles of dress, want to change the new time by mobile phone can be also a key to make an appointment.
in fact, three years ago, under the tide of sharing economy, sharing rent clothes began to sprout. among them, clothes two and three "and" goddess school "start earlier brand. today, the clothes two or three "has developed into a domestic and even the whole of asia's biggest clothing brand share, exclusive to enable global buyers, by a professional team for the buyer's global purchase, at the same time the introduction of brand clothing is divided into mode, hundreds of domestic and foreign brand goods in accordance with the lease and sales revenue sharing with brand. so far, can provide more than 500 brands, the cumulative beyond 1 million brand clothing, there is no lack of victoriabeckhamcarvenmcqkenzomichaelkor and other international brands, have mo&co. massimoduttic/meopeacebirdfreepeopl white-collar female favorite fashion brand.
the "goddess school" slogan is the first shared wardrobe in asia with a combination of light luxury and young fashion, with more than 500 brands and 500, 000 items to choose from.
as of writing, the reporter can search to the same app and beautiful "rent" and "garment jia" in march of last year to $12 million a round of more dream "is from" the transformation ", the app is closed.
health remains the biggest consumer psychological barrier.
reporters randomly interviewed a dozen consumers, all expressed the most concern or shared clothing health problems. and when the reporter asked the company what the industry's current difficulties were, it was also the answer.
in china, clothing sharing is still a relatively new concept. compared with open foreign countries, chinese people are more cautious in clothing sharing. which further motivates "23" upgrading wash protect service requests itself from time to time, in addition to the self-built automatic intelligent washing factory, also from time to time with the domestic laundry industry leading enterprises to seek cooperation. in addition to the previous cooperation between shanghai and fuette, the recent "clothes two and three" and the south china washing and protection leading enterprises - daily laundry and strategic cooperation, actively layout the national market.
according to the introduction, in addition to the domestic and foreign first-class cleaning equipment, the clothes of the second and third "pay more attention to the intelligent washing of clothing, to ensure that the clothes are tasteless and unsullied, and the damage to the raw material is the least. before and after the intelligent cleaning, 16 standard cleaning procedures were included, from 14 kinds of customized washing and nursing categories, 5 types of deep disinfection and 11 items of ironing, to solve the users' doubts about the back end cleaning.
and "goddess" website also shows that the cleaning and disinfection of the nonlocal self-built center in shanghai, the main use of foreign imports of cleaning equipment and green environmental protection lotion, enable the ultraviolet radiation, ozone, 175 ℃ high temperature disinfection of triple.
the clothing market space provides the development soil for the shared wardrobe.
so what is the development of the shared garment industry? the company is in the stage of rapid development. it has over ten million users and is very sticky. the financing situation has been very good, and it has been completed in a year and a half, from the angel's turn to the rapid development of the c round.
very optimistic about the future of the clothing sharing market. clothing, clothing, clothing and clothing led, but the area of clothing sharing has not really started to burst. as for the concept of clothing sharing, white-collar women are generally acceptable. as more and more women return to work in china, they believe that the market for clothing sharing will have a burst of growth. "the company's chief said.
in a speech delivered in november 2017, the institute for speed research showed that china's clothing market continues to grow, judging by the size of the country's clothing market. with the improvement of family income level in china, people's pursuit of beauty is more profound, and there is more demand for clothing. in 2016, the size of the market has reached 2016 yuan, up 9.4% year on year is expected in the next few years, chinese clothing market scale will also maintain the growth of around 10% a year, in 2020 will exceed 2 trillion yuan, a huge clothing market space for the development of shared wardrobe provide fertile soil.
at present, the main target customers of several clothing sharing platforms are women. the report also showed that women's clothing accounted for half of the clothing market by the third quarter of 2017. adult women's clothing accounts for 53 percent of the total apparel market and 17 percent of the adult menswear market, underscoring the dominance of women in clothing. however, women's rich models, which account for inventory is great, has caused waste of resources, and share the closet main female costume rental, catering to the women in diversified consumer demand, not only provides a good opportunity for development but also can solve women's clothing market of excess capacity.
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