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【行业新闻】快时尚品牌zara上周发布了一款新的零售概念，即将席卷全球近100个市场。该品牌将在伦敦升级旗舰店。

经过4个月的改造，位于伦敦东伦敦韦斯特福德的花旗旗舰店面积4500平方米，拥有智能试衣间、自助结账台和在线自助皮卡等先进技术，再次展示了世界上最大的服装零售商inditexsa itx。mc印度纺纱的决心从根本上改善了客户的购物体验。

除了产品的妇女,男子和儿童服装实践区,商店也配备了点击小区域,客户只显示在线订单条码可以提货,可以处理2400年整个包同时全自动的机械臂在后台操作。网上购物单可以在下午2点前在商店买到，否则第二天就会提货。
根据3月《华尔街日报》的文章,zara在小订单在全球在线业务占到三分之一,尽管高效的物流网络和发达的中国似乎不可思议,但这样的高比例的排场,导致许多当地商店购物体验产生重大影响。
结帐的多样性也是zara新零售理念的一个特点。保守的人工出纳，基于两层的商店必须接受移动支付和信用卡的自助结账设备，店员会为顾客拿账单，或者购物建议，排队结账，并打破代码。
该系统与rfid视频识别系统的交互作用可以检测到顾客所持有的服装，使顾客能够看到实际的试穿效果，并提供购物推荐。在这家店之前，zara已经从今年开始逐步将ar增强现实体验引入到全球120家旗舰店。
zara发言人echevarriahernandez说，射频识别系统还将帮助他将库存监控的频率从3天降低到2小时。
从衬衫店店员提供的服装工厂，为了深入了解大众民主时尚头的零售，最终建立了大约7500家inditexsa印度纺车集团的员工阿曼西奥特加，阿曼，商店一直是其商业和投资策略的第一优先。
该集团现任董事长兼首席执行官帕布洛伊斯拉(pabloisla)表示，将重新开放扎拉斯特福德的inditex旗舰店。近年来，我以创新的方式将实体和在线全球销售平台作为目标，重点投资优化最尖端的技术和店铺pabloisla说，集团现在已经准备好了无缝线上和线下渠道的发展机会，由商业模式带来。
去年在实体同店销售增长(一半至5%的情况下,inditexsa印度纺织集团销售数据仍能保持41%的增长,销售额占10%的集团253.36亿欧元的净销售额约25亿欧元,引入电子商务47数码市场销售占12%
zara更天真，数字线路布局更广泛，而且美观、流畅、便捷的购物体验使inditexsa印度纺纱集团在电子商务方面的表现远远超过h&m的母公司henn&mauritzabhmb。st、mark&spencergroupplcmks l m&s服装零售商等。
在zarah&m在线部署缓慢、经验不足的情况下，但由于过度扩张和产品问题，  2015年以来同店销售额未能增长，在过去的一年里，henn&mauritzabhmb。自今年以来，st股价下跌超过三分之一的集团主席stefanpersson，总计64亿瑞典克朗(7.35亿美元)采取了许多增持行动，导致了该犯罪嫌疑人的私有化。stefanpersson家族目前持有henn&mauritzab 49.9%的股份，以及75%的投票权。
位于伦敦东部的westfieldstratfordciti旗舰店的自助服务区域，zara。
新的高技术、高效率的零售模式，尤其是使用点击选择自动化技术，有望帮助企业集团inditexsa在近年来提高其毛利率。
2017财年利润率将进一步下降至2017年的基点，至56.3%，2013年的毛利率接近60%，据chrichaviara的分析师估计，该集团升级后的门店将长达两年时间，以看到销售和收入的明显改善。
当地分析师对在zara门店使用机器人的决定持保留态度。
零售行业执行副总裁兼客户体验咨询公司wdpartners leepeterson指出，去年全球最大的在线零售商亚马逊公司(amazon.com inc.):亚马逊使用了超过75000个机器人的mzn，

zara, the fast fashion brand, last week unveiled a new retail concept in the digital age that is about to sweep the world's nearly 100 markets, as it upgrades its flagship store in london.

after 4 months of transformation, an area of 4500 square meters of east london westfieldstratfordciti flagship store with the intelligent fitting room, self-service checkout and order online self-help pickup vanguard technology such as appearance, again showed the world's largest clothing retailer inditexsa itx. mc indian spinning of the determination to fundamentally improve the customer shopping experience.
in addition to the product of women's, men's and children's clothing practice area, the shop is also equipped with click pickup zone, customers simply show online order barcode can pick up the goods, the whole by can handle 2400 packages at the same time in the background of mechanical arm fully automatic operation. the online shopping order can be picked up at the store on the same day before 2 pm, otherwise the goods will be picked up the next day.
according to the wall street journal article in march, zara on pickup order in global online business accounted for up to one third, although the efficient logistics network and developed china seems incredible, but such a high proportion of really ostentation and extravagance, which leads to many local stores big impact shopping experience.
the diversity of checkout is also a feature of zara's new retail concept. conservative artificial cashier, based on the two layers of stores have to accept mobile payments and credit card's self-service checkout equipment, the clerk will be holding the bill for the customer, or shopping advice, line order out of stock, and break code.
the interaction of the system with rfid video identification system can detect the clothes that the customer is holding, so that the customer can see the actual try-on effect and provide shopping recommendation. before this store, zara has gradually introduced ar augmented reality experience to 120 flagship stores around the world from this year.
zara spokesman echevarriahernandez said the rfid system would also help him reduce the frequency of inventory monitoring from three days to two hours.
for garment factories from shirt shop assistant to offer, to gain insight into mass democracy fashion head set foot on the retail and eventually establish has about 7500 stores inditexsa indian spinning group people amancioortega theo ortega, oman, store has always been its business and investment strategy of top priority.
the current chairman and chief executive of the group, pabloisla, said it would reopen zarastratford's flagship store for inditex. in recent years i to invention fully merged entity and online global sales platform as the goal, key investment optimization the most cutting-edge technology and stores pabloisla says the group is now ready for seamless online and offline channels development opportunities brought by the business model.
in entity same-store sales growth last year (one-half to 5% of cases, inditexsa indian spinning group sales numbers can still maintain a 41% growth, sales account for 10% of the group net sales of 25.336 billion euros or about 2.5 billion euros, the introduction of electronic commerce 47 digital market sales accounted for 12%
zara more naive and a wide range of digital line layout, and beautiful, smooth and convenient shopping experience makes inditexsa indian spinning group in the aspect of e-commerce far outperform h&m parent henn&mauritzabhmb. st and mark&spencergroupplcmks l m&s clothing retailers, etc.
after zarah&m online deployment is slow, poor experience, but because of excessive expansion and product problems, same-store sales since 2015 has failed to grow, in the past year henn&mauritzabhmb. st shares tumbled more than a third group chairman stefanpersson since this year, for a total of 6.4 billion kronor ($735 million) takes many overweight move caused the privatisation of the suspect. the stefanpersson family now holds a 49.9 per cent stake in henn&mauritzab and 75 per cent of the voting rights.
the self-service area in the flagship store of the westfieldstratfordciti in east london, zara.
the new high-technology, high-efficiency retail model, particularly the use of click-picking automation, is expected to help inditexsa, a conglomerate, increase its gross margins in recent years.
fiscal 2017 profit margins fall further points to 2017 basis points to 56.3% and gross margin in 2013 was close to 60%, an analyst at chrichaviara estimated after the group upgraded stores will be up to two years to see the obvious improvement of sales and earnings.
local analysts have reservations about the decision to use robots in zara stores.
retail industry executive vice president of customer experience consulting company wdpartner leepeterson pointed out that last year the world's largest online retailer amazon.com inc., na sda q: amazon uses a mzn beyond 75000 robots, but it is in above of 50000 square meters of distribution center operations. big-box retailers can understand, but small boutique stores do, too. leepeterson said.
retail paularosenblum rsrresearch technology research institutions managing partner also said a bit hard to believe that zara click pickup business worth group to promote automation invest a lot of money, if this is true, but he also said the investment will achieve even greater success for the group.